Berceau is a bespoke high-end private beauty relaxation salon in Japan with over 20 years of establishment. We rebranded their salon's logo and style guide to refresh and emphasise luxuries as well as pure and natural concepts, enhancing the world of purity and relaxation.

The new branding approach covers existing luxury beauty salons as well as a new service that is training for mental well-being, reflecting the tagline; Care for your body and well-being.