Westminster Community Online Events Campaign

Campaign Branding & Social Media Content

Client: PDT: Paddington Development Trust
Creative production: Visionesque

Paddington Development Trust is a social enterprise, the project manager wanted to promote many ongoing online events throughout lockdown to help the community and needed impactful and approachable social media promotion. The visual message needed to address inclusion to increase event attendance in the diverse community. We created a fun and welcoming design based on the community's voice and illustrated friendly visual language. We built a design template to support ongoing further campaign expansion. As a result, they gained further recognition and increased endowments.

The Westminster local campaign promotion: Series of social media content to promote various ongoing online events: music sessions, family learning, and arts and crafts. Events were for engaging with people, exploring creativity and education.

The branding message was welcoming and fun for everyone, and the design was playful as the voice of community and friends. The visual design directly speaks to diverse audiences in the local community.

We created a production template to support various demands depending on the messages for more upcoming campaigns. The design assets were in various formats suitable to all social media platforms. Some are for competitions and donations, so that branded visual contents expand to various further events.

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