Visual Content Branding for a campaign

Client: PDT: Paddington Development Trust
Creative production: Tom Kata @ Visionesque

The project

Branding, design, and visual content for a social media campaign: A series of Mini videos/gif promos appearing on various digital platforms to attract new members/leads and funds.

Vision discovery

A social media campaign by PDT to promote various ongoing online events including music session, family learning, and arts and crafts. These events are all about engaging with people, exploring creativity, and learning new things.


Visual content strategy

The core branding concept was welcoming and fun for everyone. The design is playful and also has a voice a little like a friend or relative. It directly speaks to diverse audiences in the local community.  One hero message at the front "Are you....?",  then you go "Yeah, That's me!"


Design development

We illustrated a characteristic typographic animation as a core design.

The movement has a fun energy and moves as if chatting to the audience.


Completion and support

We created a production template to support various demands depending on the messages for upcoming campaigns. The works were in various formats suitable to all social media platforms. Some are for competitions and donations, so that branded visual contents expand to various messages for different events.

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