Westminster Community Online Events Campaign

Campaign Branding & Social Media Content

[Creative Direction, Design Production]

Client: PDT: Paddington Development Trust

Paddington Development Trust sought impactful social media promos to enliven the community, boost event attendance, and encourage donations. Our fun and friendly visual language, inspired by the community's voice, led to increased recognition and endowments.

The Westminster local campaign featured diverse online events - music sessions, family learning, and arts and crafts - fostering engagement and creativity. Welcoming and fun branding connected with diverse audiences in the local community. We provided a versatile production template for future campaigns, expanding branded content to more events. As a result, community events saw higher attendance, and the trust received positive feedback for their inclusive approach to promotion and increased donations to support their initiatives.

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