Branding & design visual content for a social media campaign:
Mini videos/gif promos appear on versatile digital platforms
A social media campaign by PDT is to promote ongoing various online events includes music session, family learning and arts and crafts. Events are all about engaging with people, exploring creativity and learning new things.
The core branding concept is welcoming and fun for everyone. The design is playful and also have a voice a little like friends or relatives. It directly speaks to diverse audiences in the local community.
One hero message at the front "Are you....?", then you go "Yeah, That's me!"
I illustrated a characteristic typography animation as a core design.
The movement has a fun energy and moves as if chatting to the audience.
The branded visual content expands to various messages for different events and campaigns.