Visual Content Branding for a campaign

Client: PDT: Paddington Development Trust
Creative production: Tom Kata @ Visionesque

The project

Branding, design, and visual content for a social media campaign: A series of Mini videos/gif promos appearing on various digital platforms to attract new members/leads and funds.

A social media campaign by PDT to promote various ongoing online events: music session, family learning, and arts and crafts. These are all about engaging with people, exploring creativity, and learning new things.

The core branding concept was welcoming and fun for everyone. The design was playful and also had the voice of community, friends and relatives. It directly speaks to diverse audiences in the local community.

One hero message at the front "Are you....?", then you go ", Yeah, That's me!"
We illustrated a characteristic typography animation as a core design, and the movement has a fun energy and moves as if chatting to the audience.

 

We created a production template to support various demands depending on the messages for more upcoming campaigns. The design assets were in various formats suitable to all social media platforms. Some are for competitions and donations so that branded visual contents expand to various further events.

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