Visual branding for the character-led documentary

Client: NHK
Production company: NHK Cosmomedia Europe
Creative & Visual design: Tom Kata @ Visionesque

The documentary guided by a virtual character

The episodic 4K documentary series features the Lake District, nature, and seasonal events at Dalemain Mansion & Historic Gardens. The client wanted to use a red squirrel as a navigator. The target audience was both young families and the mature generation, so the character needed to be friendly and inviting but not too cartoony.

I developed the style in watercolour texture, like an illustration from a long-loved book. The design concept was to combine the atmosphere of Dalemain, the narrative structure of the documentary, and the Lake District, the home of Peter Rabbit.


Animating English red squirrel

I focused on the characteristic movements of a squirrel, such as a vibrating nose, flexible front arms, a curly tail and quick head-turns. A squirrel played a vital part in the documentary and stole the audiences' hearts.

*Background photos and text descriptions differ from the actual documentary.

Unify the visual branding for the documentary

1: The Dalemain Gardens map
It navigates a featured part of the garden in each segment. The 2.5D parallax map displays a multi-dimensional garden without deliberately making up a 3D model.

2: Branded GFX: lower3rd template.

3: Information design: Map of the lake district and Dalemain.

 Feel free to get in touch for more info and work example request.