"The Tramway Journeys" - 8K Special

Branding & Design for NHK Documentary Series

[Creative Direction, Design Production]

Client: NHK Cosmomedia Europe

*Background photos and text descriptions differ from the actual documentary.

The documentary shows immersive experiences and cultural insights. Our design reflects elegance and humanity, symbolizing Tram city's uniqueness. Each episode has unified Branding.
Starting as a pilot, it evolved into a year-long series and won NHK's award in 2019.

"Tramway Journeys" consists of 24 episodes featuring ten European countries. It offers an 8K immersive experience of travelling in the cities by tram. Targeting viewers seeking beyond tourism, luxury, local atmosphere, humanity, and secret history.
Unlike standard tourist programs, it captures tram journey details, real people, community, and daily life. It creates immersive travel experiences and cultural insights.

The style is inspired by liberal travel journals and high-fashion magazines, using watercolour for elegance and warmth. Each episode has a unique style representing the city's character.

Do you have a project you would like to discuss?