Visual Branding & Design for the episodic documentary 

Client: NHK
Production company: NHK Cosmomedia Europe
Creative & Visual design: Tom Kata @ Visionesque

The project

Visual Branding and design for the episodic documentary series.

NHK 8K TV Documentary World Festivals (English translation) Sekai no Matsuri (Japanese Title) Long-form episodic documentary consisting of 4 episodes.

 

Vision discovery

The four episodes feature iconic festivals in Europe. Each is an immersive TV experience benefitting from the 8K super-resolution display, and aiming to target people who want experiences beyond tourism such as local atmosphere, lively culture, and human interactions.

 

Visual content strategy

As a master visual strategy, we set "World Festivals" as a hero brand and positioned each episode as a flagship brand based on a story, messages and culture.

 

Design development

We worked closely with the dedicated team on each episode, establishing each characteristic visual strategy, ensuring that the master strategy was consistent throughout the series. Each episode developed from a visual content strategy and design development based on the master strategy.

 

Episodes

Italy | The Carnival of Venice

 

Visual strategy

Research on Venice's spiritual relationship with water also spiced up the design concept.

The visual design implementation equally covers the eccentric atmosphere of Carnival and captures Venice's culture and history from Casanova to the plague.

 

Design development

We illustrated a Venetian mask as a primary design concept, allowing the audience to feel like they were looking through the Venetian mask.

The core design concept was developed in various forms by adding Renaissance-inspired textures (marble, column and velvet). The process resulted in aligning the style throughout the documentary.

Shetland | Up Helly Aa

 

Visual strategy

The documentary features Lerwick's Up Helly Aa and the Viking saga and Shetland nature, culture, and yarn. The producers wanted to unify all of this into one brand. However, they also wanted to differentiate one from another.

Research on Vikings and Shetland's history presented me with a harmony of juxtaposed cultures. Wooden Viking ships landing on the woodless island and the church stained-glass windows illustrate the legend of Vikings.

 

Design development

The key concept was to implement spiritual fusion (excitement and calmness), harmonising with the tone of textures whilst crafting contrasting elements of each culture.

France | Festival of Lights Lyon

 

Visual strategy

The documentary features artworks at the festival as well as Lyon's traditional customs and culture. The director wanted to communicate the modern vs the classic through the art of light.

The key was to implement Lyon's relationship and lights from modern LEDs to traditional candle lights to the master design.

 

Design development

A hero element was illustrated as 'floral light lays' implementing both artistic and natural light combined with hand-painted watercolour illustrations. It presented the spirituality and creativity of Lyon.

*Background photos and text descriptions differ from the actual documentary.

Spain | Festival of San Fermín

 

Visual strategy

The format is the ultimate entertainment: heat, vibe, and emotions. The producers also wanted to add a human touch to the branding.

By researching Pamplona's profound culture, I built the design concept through a strong community and profound traditional customs.

 

Design development

I illustrated the atmosphere of the festival with a warm colour palette and thick-stroke oil-painting texture. It created Pamplona's welcoming aura throughout the documentary.

Completion and support

We provided a design package kit including design templates and guidelines for the online editing on every episode so that the post-production can efficiently implement the art direction to enable consistent visual design throughout the documentary series.

Halfway through the production of the final episode, the filming was affected by COVID. We quickly adopted the newly arranged schedule and rushes, and flexibly developed an alternative visual information system accordingly.

The series also achieved extended slots with 2K format throughout a year.

 

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