Visual content & motion design for game promos

Client: Bandai Namco
Production | Creative agency: Maverick Media

Animation & Design: Tom Kata

The clients needed unique branded visual messages to enhance the impactful global game launch promos. The production wanted to focus on the body of contents and filmings without worrying about the creatives of the design elements. We took care of the art direction & design execution for the graphic elements in their branded style and vision on each promo project, creating impactful type animations and call to action. We also provided templates and support for the in-house team for further adaptations for promo expansion.

Motion design for the game trailer | Devil May Cry

The animation for the end slate and CTA for the launch trailer implementing a neon sign from the game environment. It's a surrealistic 3D animation with a depth of anxiety: A scene with broken incandescent lights on the old wall, flickering like the voice of devils.

Motion design for social media campaign | E-sports Redbull

The branding and design direction was snappy and impactful, just like e-sports. The design also matched the primary branding of esports & Redbull. The deliverable includes a template that produces animations in various social media formats and six languages.

Typography animations for the game trailer | Ni no Kuni

The design was anime-inspired textures with game-like visual effects: magical sparkles and light streaks. It also matches the colour tones and the character's movement in the actual game environment.

Typography animations for the game trailer | Soulcalibur

The visual effect progresses along with the message, and it matches the last cut of the scene in the trailer. It creates a smooth transition from the cut to the message. The smoothness creates an impact and makes it easier to read in a shorter time. 

Visual content design for the game trailer | Tekken 7

The brief was to create animated social media interactions with fun twists. Within the trailer, animation sequences are performed as a connecter between the physical and virtual world. 

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