Visual content & motion design for game trailers

Client: Bandai Namco
Production | Creative agency: Maverick Media

Animation & Design: Tom Kata

Briefs were to design messages and visual content to jazz-up the game's launch trailer. Also to come up with a compelling animated type that leads to CTA in a second.

Motion design for the game launch trailer | Devil May Cry

The client wanted to implement a neon sign from the game. I created a scene with broken incandescent lights on the old wall, flickering like the voice of devils. I used 3D animation to add a depth of anxiety.

Motion graphics for E-sports social media campaign | Redbull

The animation is snappy and impactful—like games. I designed graphic elements that are in relatable styles for gamers. The deliverable includes a template that produces animations in various formats and languages.

Typography animations for the game launch trailer | Ni no Kuni

I applied anime-inspired textures as well as visual effects from the game: magical sparkles and light streaks. The design also matches the colour tones and the character's movement in the game.

Typography animations for the game launch trailer | Soulcalibur

The visual effect style progresses throughout the trailer. I matched the visual effect to the last cut of the scene. It creates a smooth transition from the game to the message in the trailer.

Visual content design for the game launch trailer | Tekken7

The brief was to create animated social media scenes with fun twists. Within the trailer, animation sequences were used to connect the physical world and the game's environment, enhancing interactions between virtual and live audiences.

 

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