Featured Design Works For Game Promos and Campaigns
[Creative Direction, Animation Production]
Client: Bandai Namco
Agency: Maverick Media
Bandai Namco needed impactful visual messages for the global game launch promos.
We created the art direction & design production elements, using impactful type animations and strong CTA. We supported the in-house team for further adaptations for promo expansion.
The animation for the end slate and CTA for the launch trailer implementing a neon sign from the game environment. It's a surrealistic 3D animation with a depth of anxiety: A scene with broken incandescent lights on the old wall, flickering like the voice of devils.
The branding and design direction was snappy and impactful, just like e-sports. The design also matched the primary branding of esports & Redbull. The deliverable includes a template that produces animations in various social media formats and six languages.
The design was anime-inspired textures with game-like visual effects: magical sparkles and light streaks. It also matches the colour tones and the character's movement in the actual game environment.
The visual effect progresses along with the message, and it matches the last cut of the scene in the trailer. It creates a smooth transition from the cut to the message. The smoothness creates an impact and makes it easier to read in a shorter time.
The brief was to create animated social media interactions with fun twists. Within the trailer, animation sequences are performed as a connecter between the physical and virtual world.