Design that speaks your story and listens to your audience
VISIONESQUE® 4-step visual strategy process
We value every detail of the conversation and commit to a transparent relationship throughout the process.
Let's begin with exploring your brand, story, goals and future from both logical and emotional perspective.
We will discuss:
► The narrative direction and style of your story.
► Logical objectives, content strategy, and vision. Your brief, requirements, requests, and desire (even you feel it's impossible at this stage).
► Emotional objectives describe why and what we want the target audience to feel as an outcome.
Our deep-dive/fun conversation helps to shape a unique visual foundation to create a compelling brand essence that drives your message forward.
Visual content strategy
Now, we bring your vision to life and ensures that the visual design aligns with the strategy.
We build a visual content guide for you:
- Mood/Style board.
- The matching colour/pattern/texture theme aligns with the story.
- Fonts and font-paring that align across platforms.
- Title or logo design that covers relevant platforms, such as broadcasts, social media, and prints.
- Design direction for social media marketing, visual identity system, screen GFXs, information design, and maps. We will build the fundamentals for branding and design for content.
Let's dive into strategic design implementations, and executions bring your story to life in style.
We first create a "Statement of Work". It clarifies what you will receive and how to use it for your objectives.
The creative process has three primary stages: >draft > offline > and delivery.
We guide you through each stage with straightforward and transparent communication.
Also, we provide a dedicated secure server and delivery system so that the production and management team can easily track progress live.
Completion and Support
Depending on the project, we provide a tool kit and support for your team to manage design assets for further expansion.
For example, the tool kit includes; a design assets package with design templates and guidelines for online editing, layered KeyVisual design template kits for the marketing team, so they can efficiently be utilised and exported for various purposes in-house.
Of course, you're welcome to come back for further designs and creative development at any time.
See visual branding for storytelling in action
Campaign & Marketing videos, TV documentaries.
The Branded graphics package. Storytelling animation. Promotional kit; Key Visuals and Promos.
The Branded visual content package; Graphic design, Animated video, Podcast and E-book Branding, etc.
Installation & Presentation
Installation videos and visual presentations for online events as well as offline events.