Key Visuals (KV) and visual content design for TV drama and the promo campaign

Client: NHK
Production company: Think Make Create
Visual design: Tom Kata @ Visionesque

The project

Key Visual design packages for the campaign to promote an 8KTV experience to the European market.

1: The Key Visual (KV) and the film trailer graphics for the TV drama based on "An Artist of The Floating World" by Nobel Prize author Kazuo Ishiguro.
2: A poster design to promote 8K UHD (Ultra High Definition) immersive experiences from various TV documentaries and dramas.

The brief was to create Key Visuals that speak to the European market while keeping the distinctive Japanese vintage style film atmosphere. It's for MIPCOM -the global media & entertainment industry conference in France.

The client wanted a modern design that represents nostalgia without becoming typical oldies taste. And we developed a surrealistic European Avant-garde style whilst maintaining a modernism trend that Japan had in the post-WWII era. 

 

Key Visuals and posters

The concept is "Inescapable thoughts": Illustrated figure of thoughts rising from a fire. The smoke portrays the main character's reflections, morphing into the character's face. 

The title logo design consists of hand-drawn calligraphy and serif font, and it shows emotional uncertainty and separation from reality.

 

Animation for the trailer produced by Think Make Create

Motion graphics that illustrate captions. The style represents the physical and emotional "burning process", and the tone of texture aligns with the KV's art direction. 

A promotional poster for the 8K TV experience

We explored various storytelling methods with still images representing NHK's 8K TV programmes. The design concept is an immersive window. Various storytelling images peek out from the crystal window. It aligns with the tagline "Live The Story" written by TMC.

An 8K-shaped window with luminous light reflections hints at an ultra resolution screen. Images appear like a story that progresses clockwise from nature, places, human, sky, and some figures pop out as if alive.

 

In addition to the final deliverables, we provided a design template. So, the in-house team could produce artworks in various formats throughout the campaign to increase recognition.

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