"An Artist Of The Floating World"

NHK 8K TV DRAMA Promotion at MIPCOM World Conference

[Creative Direction, Design Production]

Client: NHK
Agency: Think Make Create

MIPCOM: the global media & entertainment industry conference in France.

Our client wanted to revamp the traditional style for a new target audience and marketing strategy. We designed tailored visual communications, focusing on the audience, designing Key Visuals with artistry input. The fresh visual branding and key visuals were well received and contributed throughout the campaign, from the live event to online.

Key Visuals

The Key Visuals for a TV drama based on "An Artist of The Floating World" by Nobel Prize author Kazuo Ishiguro.
Clients wanted a modern design that represents nostalgia, not traditional.  We built a design concept "Inescapable thoughts" and designed it with a surrealistic avant-garde style with Japan's post-WWII modernism. The smoke portrays a protagonist's reflections, morphing into his face. The title design was hand-drawn calligraphy that reflects uncertainty and separation of mind.

Animation for the trailer produced by Think Make Create

Motion graphics that illustrate captions. The style represents the physical and emotional "burning process", and the design theme and texture align with KV's direction.

A poster to promote the 8K TV documentaries

A poster design promotes 8K UHD (Ultra High Definition) immersive experiences from various TV documentaries. We built a concept: an immersive window that various storytelling peek out from the crystal window by exploring images representing NHK's 8KTV programmes. It visualises the tagline "Live The Story" by TMC. The reflective 8K typeface represented an ultra-resolution screen. Images appear as if a story progresses clockwise; nature, places, sky, and some figures pop out as if alive. We also provided a design template to the in-house team to produce artworks in various formats throughout the campaign.

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