"An Artist Of The Floating World"

NHK 8K TV DRAMA Promotion at MIPCOM World Conference

[Creative Direction, Design Production]

Client: NHK Enterprises
Agency: Think Make Create

MIPCOM: the global media & entertainment industry conference in France.

We refreshed the promotional style of the Japanese period drama for a European audience. We created Key Visuals and promo assets for the campaign, the live event and online promos.

Key Visuals

TV drama visuals for "An Artist of The Floating World" by Kazuo Ishiguro. Modern, nostalgic design with surreal avant-garde style.

Smoke captures the protagonist's reflections, transforming into his face. Hand-drawn calligraphy title symbolizes uncertainty and separation of mind.

 

Animation for the trailer produced by Think Make Create

Motion graphics that illustrate captions. The style represents the physical and emotional "burning process", and the design theme and texture align with KV's direction.

A poster to promote the 8K TV documentaries

A poster design to promote 8K UHD (Ultra High Definition) experiences.

Design concept: Immersive window showcasing storytelling peeking from a crystal window, representing NHK's 8KTV programmes. "Live The Story" by TMC is visualized through a reflective 8K typeface resembling an ultra-resolution screen. Images progress clockwise, depicting nature, places, sky, and figures coming to life. We assisted the in-house team in producing artwork for the campaign.

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