The project brief
As a part of the creative production, the brief was to create animations to project onto a live stage of one of the scenes. The animation/design needed to tell the story about the relationship between Frank Sinatra and Harry James, playing with the narration and the live music.
*This video is edited as a digest, and it's only for preview purpose. The actual animation is much slower and longer.
Visual content development
The client wanted animations that match the branding of the musical and that were chic and minimalistic, yet stylish, with a feeling of the 1930s-1940s era.
By considering the relationship amongst projection screens, a trumpet player and the audience, the animation shouldn't outgrow the scene but enhance the engagement, gently wrapping up the environment of the theatre along with the music.
Animation & design execution
We developed the animation style with playful and unpredictable scene transitions, and the primary colours were a contrast of turquoise blue and dusky yellow. This represented the loyalty and joyfulness of the relationship between Sinatra and James. Also, to add a nostalgic texture to the scene, we created an animated retro-textured vinyl record projected onto the floor of the stage. The visual storytelling animation integrated the scene with the music and the vocal narration, and it succeeded in harmonizing the environment in the theatre.