*This video is edited only for preview purpose. The actual animation is much slower and longer.
For the Frank Sinatra musical "The Man & His Music" at the London Palladium, the clients needed an animation contains historical and informative themes. We created a storytelling animation that illustrated a brief of Sinatra's historical moment in the 30's chic and elegant style, considering the relationship between audio/visual, performers and the audience. The animation created an engaging atmosphere in the theatrical environment, unifying with music and another part of the scenes.
The brief was to create animations for the live musical theatre. The animation was storytelling about the relationship between Frank Sinatra and Harry James, playing with the narration and the live music.
The design and animation style needed to meet the brand vision; chic, minimal and fun, yet elegant style from the 1930s-40s. The animation needed to explain and enhance the engagement of the theatrical environment; audio, projected images, a trumpet player, and the audience. We developed the style with playful transitions. Primary colours of turquoise blue and dusky yellow represented the loyalty and joyfulness of the relationship between Sinatra and James. We also created an animated retro-textured vinyl record projected onto the stage's floor, adding a sentimental feeling to the scene. The visual storytelling animation integrated the scene with the music and Frank Sinatra's narration, harmonising the theatre environment.