We developed the brand and style direction for Shojin Mania to introduce authentic Japanese products to the UK and Europe markets. The launch product was 'Kinako', a nutritious protein organic soybean powder that can be enjoyed in various forms, from smoothies to ice cream. We created branding that reflects their traditional authenticity while targeting young buyers who seek a healthy yet tasty treat. The character presents a cat & a monk, and the mysterious silhouette represents Japanese zen aesthetics and pop culture, resonating with young people.