Our client needed to brand their documentary on Agatha Christie to the core target audience. They sought a compelling and unique visual storytelling solution, including animations to present the novel's story. We developed design concepts with an artful approach that reflects the documentary's creative vision. The documentary was successful in achieving the targeted rating and slots. We also received direct admiration from executive producers.
NHK TV documentary Searching for Agatha Christie (English Translation): The life story of Agatha Christie and her novels. The documentary includes a live-action drama about her life, expert interviews, and storytelling animation based on her novels.
The target audiences were classic novels, mysteries, and Agatha Christie's admirers. Storytelling animations aimed to be authentic to the narrative without spoiling the story and remain enjoyable. Our research on how artists illustrated mystery novels and tales in the 1920s helped develop the design concept and the visual strategy. The design concept created an atmosphere that takes viewers back in time. We unified design and storytelling animation into the tri-tone uncanny shadow puppet with antique textures reflecting Agatha Christy's novels.