The visual design/illustration and animation for NHK TV Documentary Searching for Agatha Christie (English Translation); The life story of Agatha Christie and her legendary novels. The documentary includes a live-action drama about her life, expert interviews, and storytelling animation based on her novels.
The visual branding needed to speak to the specific target audiences interested in classic novels, mysteries, and Agatha Christie's admirers.
Storytelling animation had to be authentic to the narrative without spoiling the story and remain enjoyable.
Visual content strategy
The design implementation created a visual atmosphere that takes viewers back in time to Agatha Christie's era.
The research on how people visually and emotionally interacted with mystery novels and tales in the 1920s helped develop the design concept and the visual strategy.
The visual execution was evolved to feature an animated tri-tone shadow puppet and craft paper with antique texture. The animation consisted of the dynamic sequence transitions with a 20's twist. The focus style was minimal, modern but somewhat nostalgic and a little uncanny. An entire documentary's visual branding also implemented the animation's design direction.
Completion and support
Deliverables included the branded documentary visual assets that align animation branding; storytelling animations, TV graphics, title design and GFX templates for online editing.