The branding and storytelling animations for NHK TV documentary Searching for Agatha Christie (English Translation); The life story of Agatha Christie and her legendary novels. The documentary includes a live-action drama about her life, expert interviews, and storytelling animation based on her novels.
The branding needed to speak to the target audiences into classic novels, mysteries, and Agatha Christie's admirers.
Animation needed to be authentic to the narrative without spoiling the story and remain enjoyable.
The research on how people visually and emotionally interacted with mystery novels and tales in the 1920s helped develop the design concept and the visual strategy.
The design concept created an atmosphere that takes viewers back in time (with the orient express).
We unified design and storytelling animation style into the tri-tone uncanny shadow puppet and craft paper with antique texture, and it reminds Agatha Christy's old novel series. The animation consisted of dynamic sequence transitions with a 20's twist.
The delivery included the branded design assets: storytelling animations, TV graphics, title design and GFX templates for online editing.