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NHK: 8K The Tramway Journeys

SERVICE: TV Documentary Branding, Creative Direction, Broadcast Designs. Production: NHK Cosmomedia Europe


The documentary offers an immersive travel experience with details through the 8K screen, including tram travel and local atmosphere, real people’s humanity, and secret history. Japanese Title 「トラムの旅」Started as a pilot, evolved into a 24-episode series featuring 10 countries, and won NHK’s internal award in 2019.

Each episode introduces different tram journeys around European cities, branded according to the character of the tram and its city under the unified branding of tramway journeys. The design symbolises the city’s identity, based on liberal travel journals and high-fashion magazines, using watercolours for elegance and warmth.

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*Background photography and texts are differ from the actual documentary.
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