Branding and design package for Shojin Mania’s global export of Japanese food, targeting the UK and European markets. Launch product, ‘Kinako’, is a nutritious protein-rich organic soybean powder suitable for various dishes from pancakes to ice cream.

Branding captures traditional authenticity while appealing to young buyers seeking healthy yet tasty treats. Character design featuring a monk cat embodies Japanese zen aesthetics and pop culture, connecting with young consumers. Deliverables include brand identity & guidelines, product package design, and digital marketing assets.