Berceau is a high-end private beauty salon in Japan with over 20 years of establishment. Rebranded their salon’s brand identity and created a style guide emphasising luxuries as well as pure and natural concepts, enhancing the high-class world of relaxation, and targeting professional female customers.

The new branding covers existing luxury beauty salons as well as a new service for coaching mental well-being, reflecting the tagline: Care for your body and well-being.